By Ron Zahavi, Program Director, Transform! @ InfoComm
Transform! is a new and exciting approach to conference content programs. Instead of a collection of sessions, Transform! offers an overall immersive educational experience. The event focuses on the digital transformation journey and caters to those who are new to digital transformation and who wish to learn more about what digital transformation is, as well as those who are more advanced and are looking to learn about the latest tools and best practices.
This blog describes the event and compelling reasons to attend and participate.
The event content takes the attendee through a complete digital transformation journey with sessions on:
- What is digital transformation
- Why perform digital transformation
- When to perform digital transformation
- Where to start digital transformation
- How to perform digital transformation
- How to measure digital transformation
There is some confusion in the market as to what digital transformation entails. Some people think digital transformation means digitizing their information. But this is just one step in the approach. Digital information is not necessarily useful. You must turn information into knowledge. Digital transformation is also not just technical; you must address organizational aspects such as culture. Sessions on this topic will help attendees understand how to revolutionize their businesses and how to improve their processes and products.
There are different reasons as to what drives organizations to undergo digital transformation. Some are internal, and some are external. Will the transformation target internal processes and improve efficiency, or will it focus on the customer experience and providing new services? Sessions addressing the why will help organizations understand digital transformation drivers and how to be competitive within their industry.
A key to a successful digital transformation is to understand the signs that influence the timing to begin digital transformation. Once again, there can be external factors, such as a market disruption or changes in customers’ expectations, or internal ones, such as having too much data or addressing inefficiencies. These sessions will also address integrating new technologies, such as Generative AI, and identifying what you should do and when.
Many projects, whether they involve IoT, digital twins, or Augmented Reality, can fail if you don’t initiate them appropriately. Sessions on where to start will guide you in avoiding pitfalls or focusing on the wrong thing, such as pilots or projects that do not provide a clear return on investments to stakeholders. The sessions will provide examples of how to build on successes by prioritizing and developing executable roadmaps.
You can extract guidance from how to perform digital transformation. These sessions provide best practices, tools, and methods you can use to undergo digital transformation and deployments. They focus on reducing complexity, utilizing various emerging technologies, regulations, security, and managing risk.
Finally, you must continuously monitor and measure the impact of digital transformations. These sessions will provide insight into how you can measure such progress and success and in what terms. These terms include financial, customer satisfaction and retention, operational improvements, innovation, employee satisfaction, and more.
We are excited about this program approach that will allow unique opportunities for
- Attendees to follow a digital transformation educational journey and network with experts and others with similar interests and industries,
- Speakers to have a platform for sharing lessons learned and best practices, and to be recognized as industry experts,
- Exhibitors to demonstrate their hands-on expertise and products and services supporting digital transformation that align with new emerging technologies.
If you would like to speak, showcase your solution, or exhibit, please visit our website. Registration for Transform! will open in February 2024.